MEDIA
SkiOne Tour has its own image production, allowing us to create content cost-effectively and offer compelling TV at reasonable prices. Our aim is to attract a larger audience and fanbase, prioritizing accessibility through free platforms and channels. Join us as we bring the excitement of ski racing to a wider audience without compromising on quality or affordability.
OUR GOAL
Media Strategy’s Ambitious Goal
In the dynamic world of ski racing, the media strategy for our upcoming tour is designed to transcend the conventional narrative of a simple ski racer’s life. The ambition is to offer participants, both actors of the tour and athletes, an immersive experience that extends beyond the thrill of the race.
At the heart of this endeavor is the goal to attract a broader audience and cultivate a dedicated fan base. But how do we achieve this? The answer lies in peeling back the curtain and delving into the intriguing world behind the scenes.
The media strategy seeks to showcase more than just the adrenaline-pumping descents and podium finishes. It aims to unveil the intricate facets of the athletes’ lives, capturing the essence of their journey— from the rigorous training sessions and the meticulous negotiations with sponsors and brands to the collaborative efforts with the brand team in perfecting the setup.
By providing viewers with an insider’s perspective, we aim to create a connection that transcends the boundaries of a spectator-sport relationship. The goal is to make the audience feel like a part of the journey, fostering a deeper appreciation for the dedication, challenges, and triumphs that characterize the ski racing world.
In essence, the media strategy is a gateway to the soul of the tour, offering a behind-the-scenes experience that goes beyond the confines of a typical sports narrative. Through this approach, we anticipate not only expanding our viewer base but also nurturing a community of passionate fans who are genuinely invested in the stories that unfold beyond the slopes. As we prepare to launch this groundbreaking media strategy, we invite everyone to join us on this thrilling ride, where the real action happens behind the scenes
SERIES
Revolutionizing the promotion of our upcoming tour involves a strategic emphasis on content creation. Through a captivating series, audiences will gain unprecedented access to the world of ski racing, witnessing not only the rigorous training regimens but also the intricacies of contract negotiations with sponsors and various brands. Additionally, the behind-the-scenes collaboration with the brand team to optimize setups will be a focal point.
Episodically, viewers will be immersed in the journey, from training sessions to the adrenaline-pumping races, offering a fresh and engaging perspective on the sport.
To ensure widespread accessibility, the content will be featured on diverse streaming platforms. Moreover, we are actively pursuing potential partnerships with industry giants such as Amazon, Netflix, and Apple TV, aiming to elevate the tour’s reach and impact through these influential platforms.
TEAM PRODUCTION
We are embarking on a groundbreaking initiative with our in-house team production, driven by the primary objective of achieving cost savings. This endeavor aims to enable us to offer a cost-effective live race broadcast, making high-quality coverage accessible to a wider audience.
In the intervals between races, our dedicated production team will seamlessly transition between each racing team, capturing exclusive behind-the-scenes content. This strategic move empowers us with narrative control over our racing series, allowing us to showcase the unique stories and perspectives within each team. This approach is a powerful tool for promoting our team’s brand identity in a manner that aligns with their vision and values.
Furthermore, the revenue generated from media partnerships will serve as a comprehensive funding source for the entire racing tour ecosystem. From running events and supporting the dedicated individuals working behind the scenes to contributing to prize money, these funds will play a crucial role in ensuring the success and sustainability of the entire racing tour.